Who We Are

Wendy McHale

Wendy is president of Madison Avenue Consultants and provides counsel and guidance to its Fortune 500 and digital start-up clients. Wendy manages the firm’s client relationships and is responsible for its business development initiatives. She is considered one of the industry’s leading integrated marketing strategists, based on her 20 years on both the traditional media and digital sales and marketing sides.

She is also publisher of The Madison Avenue Journal, a trade e-zine which focuses on the impact that digital media has on the advertising and digital content business. As publisher, Wendy has worked with some of the most respected professionals in the digital media business and has interviewed many C-level executives, in the fields of mobile, rich media, online research, broadband video, digital and traditional agencies.

Prior to founding MadAveCon and MadAve Journal, she was a senior advertising sales executive with Conde Nast, Time, Inc. and News Corp., where she helped launch ShopVogue.com, InStyle and the Conde Nast Bridal Group. Wendy has also won many sales awards including “Salesperson of the Year” for her sales growth implementing innovative cross-platform marketing programs.

She is a guest lecturer at The New School University on new media and advertising and is very active in trade initiatives which support the role of women in the business of marketing and advertising.

Wendy is the proud mother of an 11 year old daughter Mandy.

Her email address is wendy {at} madavecon {dot} com

Tim McHale

With a 19 year background in traditional marketing and 7 years in Interactive and marketing to date, McHale is best known for his proactive leadership role in integrated marketing. A self-described “Media Activist,” as co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher, he is responsible for the back-end operations of the two LLC’s.

Tim has planned media and serviced many top-tier B2C brands such as Procter and Gamble, McDonald’s, Anheuser-Busch, Intel, MCI, Nike, Starbucks, Pepsi, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and Brooks Brothers, among others.

As a consultant he also has experience with helping organizations showcase their value as communications solutions to the agency, publisher and marketing sectors.

This includes many well-known organizations such as the IAB, Forbes, Innovate Media, Lycos, AOL, EyeWonder, The Atlantic Monthly, WhenU.com, Newsstand.com, Golf Green Media and ad:tech, among others.

In 2000, McHale was appointed to the role of “Chief Media Officer” of Tribal DDB Worldwide, a separate division of DDB Worldwide. According to The New York Times, he was the first media professional to operate in this capacity on Madison Avenue. Now used ubiquitously in the industry at both traditional and digital shops, he chose it specifically to symbolize the increased importance and respect that media planning and communication strategy should have on Madison Avenue today.

At Tribal, he managed a 50+ person staff across 7 offices. He launched Tribal Connections, Tribal’s global interactive CRM and strategy group. Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts.

Tim considers himself fortunate have been employed at several of the industry’s most notable and creative advertising and media agencies on Madison Avenue. In addition to DDB, this includes Wells, Rich, Greene, as well as Levine, Huntley, Schmidt and Beaver. McHale also played important roles at Rosenfeld, Sirowitz and the SFM Media Corporation for over 16 years.

He is active in numerous industry trade and social media community groups and is a frequent writer and authority on the culture of Madison Avenue. He began his career under the tutelage of Francis Xavier “X” Houghton at Ogilvy and Mather. He was also honored by his alma mater, Baruch College (CUNY) as one of the media industry’s next-generation leaders.

Before founding MadAveCon and the MadAve Journal, Tim was a frequent contributor to several industry trade journals, including Brandweek, Mediapost and iMediaConnection. Author of 2 screen plays and hundreds of trade publication articles, one of Tim’s most delightful moments in his career came as a complete surprise. One day, as he was searching on Google for a project, he was startled to find that one of his essays paying tribute to Mary Wells-Lawrence was listed in her Wikipedia biography.

His email address is tim {at} madavecon {dot} com

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